Unit 20- Task 1
McDonald's I'm Lovin it: AIMS AND OBJECTIVES: The main thing was the expression that meant it “did not matter how old you were, there are things that you love in life and one of them is McDonalds”. Their aim was for this expression to be well known mainstream across countries and when anyone hears these words, they know McDonalds. Main aim was also to gain awareness for McDonalds through this slogan as it makes customers feel as if McDonalds is a place where love is shared and the food is good enough to be shared with family and friends. They do this by their excellent customer service and a consistency in high quality products at a good price. "I'm lovin it “ was catchy and easy for people to remember and always associate it with McDonalds. Also includes a catchy jingle of a small whistle that everyone loves to whistle and join in with . The whistle almost sounds like the words "I'm lovin it". TARGET AUDIENCE: Mainly focused on the younger ge...