Task 2- Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)
Phizzwizzard strawberry drink- plans for media campaign: AIMS AND OBJECTIVES: The main aim and objective of Phizzwizzard's strawberry drink is for the marketing campaign to be extremely engaging and eye catching to ensure customers of the target audience purchase the product. The awareness of the campaign needs to be easily recognised by consumers. We will make sure the campaign is engaging by using lots of images, examples of the product and having bright colours that will stand out with the use of direct address in the text of the advertisements. Another aim is to promote the USP of the product, which is that the drink is naturally flavoured and sugar free. TARGET AUDIENCE: Carter Soft Drinks wants their product, Phizzwizzard aimed at a primary audience of a retro audience in their 30s and also want to appeal to a secondary young audience of 13-18 year olds. The main way we will be able to appeal to both of these audiences is through the retro style as the vibrant colours ...