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TASK 4

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SOCIAL MEDIA ADVERT - CODES AND CONVENTIONS: SLOGAN Slogan's are very effective and are most commonly used to create hype around the product. Having slogans in the advertisements is still there to create excitement for the product and social media is a great place to do so as anyone can comment, post or share. Having the slogan on the social media advertisement as the largest piece of text is key as the consumers will see this no matter what and if they are interested they can follow the hashtag with the slogan and create or join a trend for the drink.. LOGO  Logo's are used for brand identity/ethos to make the audience aware of who they are. Both logos of Phizzwizzard and Carter Drinks are on my billboard and social media advert so they are associated with it. The Carter Drinks is in the bottom  right corner each time and clearly be seen . The Phizziwzzard logo is on the left hand side of the social media advert where it is easy to see but doesn't take the centre of attent...
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TASK 3- Learning Outcome 3 (U20): Be able to produce the planned media components

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  ADVERTISEMENTS FOR CAMPAIGN: Phizzwizzard want the best advertisements possible to ensure the most success and recognition for their product through appealing to their target audience. They will appeal to their target audience through creating a audio visual advert, a billboard and also a social media advert.  AUDIO VISUAL: The audio visual advert will be the most important part of the campaign due to it being available on many platforms and being the longest advertisement allowing the most information to be shared to an audience. This will be the most effective way as it allows the product to share a story and an example of when the product should be used, a hot summer day. It also shows the drink's positive effects as an example, e.g. refreshing someone and making them happy. The USP and information are clearly shown at the end. The video was shot on an Iphone with many different angles which we edited on Imovie with lots of care to get the best overall shot and add sound ...
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Task 2- Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)

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 Phizzwizzard strawberry drink-  plans for media campaign: AIMS AND OBJECTIVES: The main aim and objective of Phizzwizzard's strawberry drink is for the marketing campaign to be extremely engaging and eye catching to ensure customers of the target audience purchase the product. The awareness of the campaign needs to be easily recognised by consumers. We will make sure the campaign is engaging by using lots of images, examples of the product and having bright colours that will stand out with the use of direct address in the text of the advertisements. Another aim is to promote the USP of the product, which is that the drink is naturally flavoured and sugar free. TARGET AUDIENCE: Carter Soft Drinks wants their product, Phizzwizzard aimed at a primary audience of a retro audience in their 30s and also want to appeal to a secondary young audience of 13-18 year olds. The main way we will be able to appeal to both of these audiences is through the retro style as the vibrant colours ...
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Unit 20- Task 1

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  McDonald's I'm Lovin it: AIMS AND OBJECTIVES: The main thing was the expression that meant it “did not matter how old you were, there are things that you love in life and one of them is McDonalds”.  Their aim was for this expression to be well known mainstream across countries and when anyone hears these words, they know McDonalds. Main aim was also to gain awareness for  McDonalds   through this slogan as it makes customers feel as if McDonalds is a place where love is shared and the food is good enough to be shared with family and friends. They do this by their excellent customer service and a consistency in high quality products at a good price. "I'm  lovin  it “ was catchy and easy for people to remember and always associate it with McDonalds. Also includes a catchy jingle of a small whistle that everyone loves to whistle and join in with . The whistle almost sounds like the words "I'm lovin it".  TARGET AUDIENCE: Mainly focused on the younger ge...
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