TASK 3- Learning Outcome 3 (U20): Be able to produce the planned media components

 

ADVERTISEMENTS FOR CAMPAIGN:

Phizzwizzard want the best advertisements possible to ensure the most success and recognition for their product through appealing to their target audience. They will appeal to their target audience through creating a audio visual advert, a billboard and also a social media advert. 

AUDIO VISUAL:

The audio visual advert will be the most important part of the campaign due to it being available on many platforms and being the longest advertisement allowing the most information to be shared to an audience. This will be the most effective way as it allows the product to share a story and an example of when the product should be used, a hot summer day. It also shows the drink's positive effects as an example, e.g. refreshing someone and making them happy. The USP and information are clearly shown at the end. The video was shot on an Iphone with many different angles which we edited on Imovie with lots of care to get the best overall shot and add sound effects. 

BILLBOARD:

Mock up:

Final Billboard:

Billboard could also be seen as one of the most effective way of advertising a product. A billboard can reach a large audience at once through being seen from a distance and they are usually placed in popular places. When placed in a heavily populated area, many people will be able to see easily and hopefully post the billboard on social media. The billboard will follow the same house style and colour scheme of the other advertisements so an audience can continuously be able to recognise the product.

SOCIAL MEDIA ADVERT:

Mock up:

Social media advert:

The social media advert will be a great way to target the secondary audience as social media platforms are heavily dominated by a younger audience. Social media will also be a heavy influence on the slogan as the hashtag could potentially set a trend and help share the advertisements for the product.Again the social media advert will continuously follow the house style and colour scheme of the advertisements with the red and white colours. The social media advert also has the Phizzwizzard logo and Carter Drinks to associate the brands with the product. The use of having a strawberry logo also associates with the drink being strawberry flavoured.